2020 AAF National Student Advertising Competition

• Member of the account management team

• Client: Adobe Experience Cloud for Advertising

• Familiarized myself with data analytics and Adobe's unique capabilities in this field

• Spearheaded qualitative research by seeking out marketing executives on LinkedIn

• Managed deadlines between the account and creative team, including changing deadlines due to the onset of COVID-19

• Wrote a portion of the "Competitors" section presented in the final book