2020 AAF National Student Advertising Competition

  • Member of the account management team

  • Client: Adobe Experience Cloud for Advertising

  • Familiarized myself with data analytics and Adobe's unique capabilities in this field

  • Spearheaded qualitative research by seeking out marketing executives on LinkedIn

  • Managed deadlines between the account and creative team, including changing deadlines due to the onset of COVID-19

  • Wrote a portion of the "Competitors" section presented in the final book

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